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For owner-run home services companies

Run your company on four numbers you can trust.

We pull your calls, jobs, invoices and ad spend into one clean record, then put the four numbers that matter in front of you every Monday. Our founders help you decide what to do about them, and our tools do the follow-through.

Book a 25-minute call → Try our AI free

The first call and the working session on your numbers are free

Built from the systems you already runPhone and call logsCRM and schedulingInvoices and accountingAd accountsWeb forms

The four numbers

Every decision you make comes back to four numbers.

Most owners know revenue by heart. Ask what a new customer costs and the answer is spread across three systems and a bookkeeper's head. We define each number once, build it from your own records, and report it the same way every week.

01 Monthly

New leads

Everyone who asked you for a price and wasn't already a customer. Phone, form, text or referral.

Tells youWhether your marketing is working.
02 Monthly

New customers

How many of those leads became a paying job. First-time customers only, no repeat work.

Tells youWhether your sales process is working.
03 12 months

Cost to sell

Salespeople, commissions, your agency and every ad dollar. Not the office, and not your own pay.

Tells youWhat growth is costing you.
04 Monthly close

Gross margin

What's left after crew, materials and equipment on the job, before overhead.

Tells youWhether the work is worth winning.
02 ÷ 01Close rateHow many people who ask end up buying.
03 ÷ 02Cost per new customerWhat you pay to win one.
04 × revenueWhat a customer is worthWhether that price was worth paying.

What we do

Analytics first. Advice and tools to act on it.

Clients come to us for the numbers. They stay because the three of us help them decide what to do next, and set up the tools that make it happen.

CoreAnalytics

The Monday Report

One page, every Monday at 7:00. Your four numbers against the same week last year, what ran, and what moved the wrong way. Built from one clean record of every customer, and checked against your books before you see it.

  • Every call, job and invoice combined into one record per customer, back to day one
  • New and returning customers separated the day a lead comes in
  • Ad spend matched to the jobs it actually produced
  • A message from us the same day a number turns the wrong way
How we work →

Advisory

A standing seat with the founders

A monthly working session with Brian, Deane and Garrett. We bring the numbers, you bring the business, and we leave with a decision written down.

How the sessions work →

Toolkit

Simple tools that report back

CRMMessagingAI voice agentAI text agentMarketing automationsMobile app

Set up on the software you already have. Each one feeds its results straight into your four numbers.

See the toolkit →Try it on your website →

Try it free

See it work on your own website first.

No call and no sales pitch. Enter your website and in about a minute you can talk to an AI receptionist that knows your services, see whether ChatGPT recommends you, and read a newsletter written for your customers.

Free. Nothing touches your real phones, customers or accounts.

Talk to your AI receptionistChat with it, then call it out loud→ Check if AI recommends youWhat ChatGPT says when customers ask who to hire→ Build a customer newsletterWritten from your site, in your brand→

How it fits together

From scattered systems to one page you can act on.

You keep every tool you use today. We read from them, combine everything into one record, and turn that record into numbers you can make decisions with.

Data read from your systems (view-only)Decisions and actions going back out

Industries

Every trade has its own year.

A roofer lives and dies by storm weeks. A pest company lives on renewals. The four numbers stay the same across trades, but what we fix first depends on the shape of your year.

Proof

What one client's own records showed.

A carpet cleaning franchise with 28 years of history spread across three systems. Every figure comes straight from their record, and none of it came from new ad spend.

Revenue invoiced+64%

In one week, against the same week last year.

Win-back list~100/mo

Past customers who would otherwise have been forgotten.

Paid search41%

Of a year's ad spend went to people who were already customers.

Monday list4min

From 7:00 to 7:04, built and sent without anyone touching it.

They didn't need more leads. They needed their own numbers somewhere they could act on them.

Case studies by trade →

Getting started

You see your own numbers before we talk price.

This week

A 25-minute call

Tell us how the business runs today. You leave with a one-page questionnaire, and an NDA signed by us if you want one.

Weeks 1–2

A working session

We work through your numbers together and show you where money is leaking. You keep what you learn either way.

FreePriced after the working session

Who you work with

Three founders on every account.

There's no junior team and no account manager. The people on your first call are the people reading your numbers in month three.

Brian Redden

Brian Redden

Growth and sales

Thirty years growing service businesses, including one that went from one brand in one state to six across five.

Deane Boone

Deane Boone

Finance and data

Twenty-one years connecting data to revenue, including analytics for an $8.7 billion firm. He makes sure your numbers tie out.

Garrett Musser

Garrett Musser

Systems and automation

Built the platform your record, your report and your tools run on, designed to fit how your business already works.

What each of us covers →

Questions

What owners ask first.

What exactly am I buying?

A weekly analytics report on the four numbers that run your business, built from your own records and checked against your books. Every client also gets a monthly session with the three founders. Tools like the AI voice agent or quote follow-up are added when the numbers show they're worth it.

Do I have to switch software?

No. We work on top of what you use today. If you don't have a CRM we'll set one up, but we never move anyone off a system they already have.

How soon will I see something?

The working session happens within two weeks of the first call. Your first Monday Report arrives the week after we have access to your data.

What does it cost?

The first call and the working session are free. We price the work after we've seen your numbers, based on what fixing them is worth to you. If we're not the right fit, we'll tell you on the call.

Are there charges besides your fee?

Only usage. Calls, texts, email sending and AI usage (the voice and text agents, and the assistant that answers questions about your numbers) are billed as usage, on their own line of every invoice. You'll see the expected range before anything goes live.

We already have a marketing agency.

That's fine, and common. We read from their systems and leave them alone. Often the report is the first time an owner can see what the agency is producing.

What if we stop working together?

Your accounts stay in your name, your data and contacts stay where you can take them, and you can shut off our access at any time. The software the work runs on stays ours.

What if I don't know my numbers?

Most owners don't, and that's why the session is free. Leave blank whatever you can't answer. The gaps tell us where to start.

Ask for the 25 minutes.

Pick a time that works for you. The call and the working session after it are both free.

Book a 25-minute call →