Answer every call
Calls after 5 go to voicemail, and the ones who don't leave a message call the next company on the list. Yours gets answered and booked while the truck is still running.
- Call rings
- Answered
- Booked or routed
- On your calendar
For home services owners in the Mid Atlantic
You run the jobs.
We run the
phone after hours.
follow up on every quote.
calls to past customers.
numbers you never look at.
Three of us find the four numbers that say whether your business is working, then run the work that moves them, on the software you already have.
● The first two steps are free
Carpet cleaning · 28 yrs · 3 locations
1New leads71last yr 34 · +109%
2New customers40last yr 29 · +38%
3Cost to sell$6,790Aug to date · 213 charged leads · $32 each
4Gross marginFrom the books, monthlywaits for the close
Revenue invoiced · 13 weeks+64% vs last year
2026 · $32,444 this weekSame weeks, 2025
Win-back list sent 7:00 to 7:04. 95 customers. 16 left off on purpose, so we could tell it worked.
Paid search is buying back your own customers. $2,670 of it so far.
Real numbers, not estimates
Nobody built a spreadsheet
The four numbers
Can you say these four out loud?
Most owners know one by heart. The other three are spread across three systems and a bookkeeper's head. Everything we run is aimed at these four.
01
How many new people asked you for a price last month?
Everyone not already a customer who wanted a price from you, quoted or not. Phone, form, text or referral.
leads a month
02
How many of those became a paying job?
New customers only. Not repeat work, not upsells on jobs already on the books.
new customers
03
What did it cost you to win them?
Salespeople, commissions, the agency and every ad dollar, last twelve months. Not the office, not your own pay.
dollars, last 12 months
04
What was left after the crew and the materials?
The percent that survives the job itself. Before the office, the trucks, the insurance and you.
percent
Together they answer one question: what does a new customer cost you, and what is that customer worth.
The four, defined →What runs
Six pieces of work.
All six run in the background on the tools you already have. Each one knows when to stop and ask a person. You start with one.
Follow up on every quote
Estimates go out, nobody follows up past the second try, and the ones from four months ago are just gone. Now the follow up happens whether anybody remembers or not.
- Estimate sent
- Day 1 · 3 · 7 · 14 · 30
- Reply handled
- Booked or closed
Bring past customers back
The people most likely to buy again are the ones nobody has called in a year. Every Monday the list builds itself: customers you served this month last year who have not been back.
- History pulled together
- Monday list
- Opt-outs removed
- Bookings in the record
Know which ads made the phone ring
Paid search gets the credit for customers who were coming back anyway. Every lead gets matched to the customer record the day it arrives. Then the ad spend question has a real number behind it.
- Click or call
- Matched to the customer
- New or returning?
- Spend by outcome
See the business on one page
The numbers exist, in three systems and a bookkeeper's head. Never on the same page. Every Monday: the four numbers against the same week last year, what ran, and what moved.
- Every job, call, invoice
- One record
- Four numbers
- Monday email
Keep good customers warm
The only time customers hear from you is when you want something. A thank-you after the job, a review ask, a seasonal note, on the cycle they already buy on.
- Job done
- Thank-you
- Review ask
- Seasonal note
How it goes
Four steps from the first call.
The first two are free and end with your own numbers read back to you. Nothing is priced before that.
This week
A 15 minute call
How you got into this, and what is taking most of your time. You leave with a short questionnaire and an NDA. We sign it, you don't.
Week 1 to 2
A working session on your numbers
We find the four numbers and the moves worth making, and you leave knowing both, whether or not we work together.
Week 3
We scope one fix
One piece of work goes first. We price it against what the fix is worth to you, and write it on one page before anything goes live.
Every Monday
It runs, and we watch it
The four numbers against the same week last year, what ran, and what we did about anything that moved the wrong way.
30years
Growing service businesses, including one that went from one brand in one state to six in five.
21years
Connecting data to revenue at enterprise scale, including analytics for an $8.7 billion firm.
$1.7million
Untracked revenue found by tying ads and leads back to real sales, before any of this was our own firm.
Zero
New logins. Everything runs on the CRM, scheduling and payment tools you already have.
Proof
One client’s real record.
A carpet cleaning franchise with 28 years of history across three systems. Every number below is retrieved from their record, not estimated, and nothing is rounded in our favor.
Revenue invoiced+64%One week, against the same week last year.
Win-back list~100Customers a month who would have been forgotten.
Paid search41%Of a year's ad spend went to people who were already customers.
Monday morning4min7:00 to 7:04, the list built and sent, nobody touching it.
None of it was new spend. It was their own numbers, put somewhere somebody could act on them.
Read the case study →FAQs
Questions owners ask first.
How fast will we see something?
The working session is inside two weeks of the first call. The first workflow is usually live within weeks of scoping it, and the Monday page starts the week after we have your data.
Do we have to switch software?
No. We work on top of what you run today. If you have no CRM at all we will set one up, but we do not move anyone who already has one.
What does it cost?
Every engagement starts with a free working session on your numbers. We price after we have seen them, against what the fixes are worth to you, and we tell you on the call if we are not the right fit.
Are there charges besides your fee?
One. The phone line and the texting are pay as you go. They show up as their own line on every invoice, at what they cost us, separate from our fee. For most businesses it is small, and you get the range before anything goes live.
We already have an agency.
Good. We read from their system and leave it alone. Most of our clients came to us with an agency already in place.
What happens if we stop?
You can fire us on a Friday and open everything on Monday. Your accounts stay in your name, you can shut our access off, and your data, contacts, written content and domain sit where you can take them. The software the work runs on stays ours; rebuilding it inside your own stack is a separate quoted project.
Who actually does the work?
We do. The people on the first call build and run the work, with no account manager in between. If something is wrong you tell one of us.
What if we do not know our numbers?
That is the normal case, and the reason the session is free. Leave blank whatever you cannot answer; blank is an answer, and it tells us where to start.
Ask for the 15 minutes.
Leave a name and a way to reach you. One of us replies, usually the same day, with a few times for the call.
Have numbers already? Send what you have of the four numbers and we reply to those instead.