About

Two senior operators. One partnership for project work.

Execution Partner is the partnership of Brian Redden and Deane Boone. We formed it to take on the project work that does not fit a fractional retainer or a giant consulting firm.

Discuss a Project Read Our Methodology

Founded 2026. Based in Midlothian, Virginia. National engagements.

Quick Answer

Execution Partner is a project-based consultancy formed in 2026 by Brian Redden, a senior fractional marketing operator, and Deane Boone, a senior fractional finance operator. We deliver AI readiness, modern growth, and cross-functional strategic projects for mid-market companies and PE portfolio companies. We do not take retainers and we do not run staffing pyramids.

Why we built this.

Both of us run fractional executive practices on the side of EP. Both of us kept hitting the same problem from inside those practices.

A client would have a strategic initiative that needed senior operators across both growth and finance. The right answer was not another fractional hire. It was not a McKinsey engagement either. It was a small, senior team to do a finite, well-scoped piece of work, then leave.

EP is the vehicle for that work. Honest about what it is. Honest about what it is not.

What makes the partnership work.

  • Two senior operators, no junior team between us and the work
  • Marketing and finance leadership, paired by default
  • A bias for finite engagements over open-ended ones
  • A respect for the fractional executives we partner with at clients
  • An operating discipline that says no to scope creep

The principals.

No junior bench. No principal-and-team pyramid. Just the two of us on every engagement.

Brian Redden

Brian Redden

Co-founder, Growth and Marketing Lead

Midlothian, Virginia

25+ Years Building Revenue Engines.

Brian Redden is a sales and marketing executive with more than 25 years of experience leading teams, navigating organizational change, expanding into new markets, and driving measurable growth across a wide variety of industries.

His operator experience is specific. He has led organizations through private equity transitions, expanded a service brand from one state to five states across six distinct brands, and personally overseen more than 22,000 inbound leads annually, building the systems, routing infrastructure, and call center processes that actually converted them to revenue.

Throughout his career, Brian has helped businesses unlock the potential inside their teams and systems. He has built marketing programs that generate consistent demand, implemented CRM and attribution infrastructure from scratch, and guided leadership teams through the strategic decisions that shape brand positioning and sustainable growth.

At Execution Partner, Brian leads the growth, demand generation, AI readiness, and marketing-tech work. He also runs Demand Growth Partner, his fractional CMO practice, on the side of the EP partnership.

Brian lives in Midlothian, Virginia, and enjoys spending time with his family, supporting local businesses, and helping other leaders find clarity in their growth journey.

Deane Boone

Deane Boone

Co-founder, Finance and Operations Lead

Washington, DC Area

Deane Boone is a Finance and Data Engineering executive with over 21 years of experience building systems that connect data to revenue. His expertise includes managing analytics infrastructure for a firm with $8.7B in annual revenue, automating over 500 workflows, and recovering $1.7M in untracked revenue through attribution and pipeline engineering. He has also supported integrations across $2.1B in acquisitions.

Throughout his career, Deane has focused on translating raw data into business outcomes by building financial models, CRM pipelines, and attribution frameworks that provide leadership teams with clarity on performance.

At Demand Growth Partner, Deane leads paid media analytics, transforming Google and Meta campaign data into performance intelligence that drives better decision-making and lowers acquisition costs for service businesses. Based in the Washington, DC area, he brings enterprise-scale data engineering rigor to help businesses optimize their marketing spend.

What we do.

Three lanes, one partnership.

If the partnership shape sounds right, talk to us.

The discovery call is short and direct.

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How we partner with other fractional executives.

Both of us run fractional practices on the side of EP. We know how easy it is for an outside team to step on the existing fractional relationship. We are deliberate about not doing that.

  • We engage in support of the fractional executive, not around them
  • We name the working relationships in the scoping document
  • We do not poach clients during or after an engagement
  • We close out cleanly so the fractional executive owns what comes next

Where we stand on AI hype.

The AI lane at EP exists because real AI readiness work is needed and most of the available advice is bad. We do not sell revolutionary, game-changing, or disruptive anything.

We sell a sober read on where you are, a sequenced plan, and the discipline to act on the parts that matter.

Bring us the project that does not fit anywhere else.

That is what this partnership exists for.

Discuss a Project Read Our Methodology

Execution Partner · Midlothian, Virginia · Founded 2026