Growth Audit
Channel performance, funnel diagnostics, attribution sanity check, and infrastructure gaps. The honest baseline before any new spend.
Discuss a project →Modern Growth
Growth audits and demand generation builds, run as projects.
We diagnose what is actually happening in your funnel, build the foundational marketing infrastructure most teams skip, and hand it back working. No retainer required.
- Honest growth audits, not channel cheerleading
- Demand generation systems your team can run
- MarTech consolidation that pays for itself
- Lifecycle redesign for B2B and considered-purchase B2C
Project-based engagements. Fixed scope, fixed fee, fixed timeline.
Quick Answer
Modern growth work at Execution Partner means scoped projects to diagnose and fix the foundation of a demand generation engine. We do growth audits, build the marketing infrastructure most teams are missing, consolidate the tech stack, and redesign the customer journey. Each is a finite project with deliverables, not a perpetual retainer.
Signs a growth project would help.
- Spend is up but pipeline quality is flat or down
- The team cannot explain which channels are actually working
- You have eight tools doing the work of three
- Sales and marketing are arguing about lead quality on a loop
- Lifecycle marketing is whatever the email platform happens to send
What you will end up with.
- A clear read on funnel performance and where it leaks
- A working demand generation system, not slideware
- A consolidated tech stack with documented owner and budget
- A lifecycle program tied to revenue events, not vanity events
- An operating cadence your team can run after we leave
What is included.
Four service lines. Run together as a system or one at a time.
Demand Generation System Build
The foundational marketing infrastructure most teams never get around to. Built to run, not to be admired.
Discuss a project →Marketing Tech Stack Consolidation
Audit, rationalize, document, and hand back. Most stacks have three tools doing one job. We fix that.
Discuss a project →Customer Journey and Lifecycle Redesign
From first touch to renewal or repeat. Mapped, prioritized, and built so the lifecycle stops being whatever the email tool sends.
Discuss a project →Want a real read on your growth foundation?
The audit is a four-week project. It pays for itself in misallocated spend caught.
How a modern growth project runs.
No 90-day discovery phases. We move fast on purpose.
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Discovery call
Thirty to sixty minutes on what you are trying to move and what is in the way. Honest read on whether a project here is the right move at all.
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Scoping document
One page. Deliverables, fee, timeline, working group, what is out of scope. You sign or you do not.
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Diagnostic phase
Data pull, system access, customer interviews if relevant, vendor reviews. We name the real problem before recommending solutions.
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Build or recommendation phase
For audits, the deliverable is the diagnosis and roadmap. For system builds, we build the system in working sessions with your team.
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Operating playbook
What we built and how to run it. Documented for the team that lives with it after we leave.
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Handoff and exit
Final read with leadership, two-week question window, then the engagement ends.
Where we have built this kind of work.
VERIFY: confirm 2 to 3 anonymized growth audit and demand generation engagements suitable for public reference. Real examples beat generic claims, every time.
How we work with existing teams.
- We run in collaboration with your in-house marketing leader, never around them
- We name the working group on day one, including any agency partners
- We document everything we build so the knowledge stays on your team
- We do not pitch to extend. If a follow-on is right, we tell you and scope it small
Modern Growth FAQs
The questions that come up most before a kickoff.
How is a growth audit different from a marketing audit from an agency?
Agency audits typically conclude that you need more of what the agency sells. We are not selling channel execution, so the audit can name the real problem, even when it is uncomfortable. The deliverable is a written diagnosis and a sequenced fix.
Will you replace our agency or our in-house team?
Not the goal. We design the engagement to make your existing team and partners more effective. If a partner needs to change, we will say so, but the recommendation is yours to act on.
How long does a demand generation system build take?
Most builds run eight to twelve weeks. The scoping document sets the timeline up front, and we hold to it. Smaller scopes (a single funnel or a single segment) run faster.
What if we already have HubSpot or Marketo in place?
Often a real win. We work with the platform you have rather than recommending a swap. The exception is when the platform genuinely cannot do the job, in which case we will say so plainly and not just default to a tool change.
Do you run paid media or email sends for clients?
No. We design the system, build the infrastructure, and document the operating cadence. Execution stays with your team or your existing channel partners. If you do not have one, we can recommend one we trust.
Will you train our team on what you built?
Yes, that is the handoff phase. Documentation plus working sessions with the people who own the system after we leave. Without that, the build does not stick.
Stop guessing about your growth foundation.
Tell us what you are trying to move and what is in the way.
Execution Partner · Midlothian, Virginia · National engagements